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Prof. Dr. Peter Maas
Research Team Consumer Value

Peter Maas is Professor of Management at the School of Management of the University of St.Gallen (HSG) and Member of the Executive Board of the I.VW. Originally, working for some years as a banker he started his studies of Economics, Management and Economic Psychology at the universities of Bochum and Cologne. During his doctoral studies he worked as a consultant and trainer in the area of behavioral economics. Overall, he looks back on more than 30 years of combined scholarly and practical experiences in management, marketing, and behavioral economics in insurance and financial services. Peter Maas’ research activities are focused on the intersection of management, strategy, psychology, and marketing in insurance. The main research and consulting areas of Peter Maas currently comprise customer behavior along the customer journey, sharing economy, digital transformation, and new business models incl. startups.