Peter Maas is Professor of Management at the School of Management of the University of St.Gallen (HSG) and Member of the Executive Board of the I.VW. Originally, working for some years as a banker he started his studies of Economics, Management and Economic Psychology at the universities of Bochum and Cologne. During his doctoral studies he worked as a consultant and trainer in the area of behavioral economics. Overall, he looks back on more than 30 years of combined scholarly and practical experiences in management, marketing, and behavioral economics in insurance and financial services. Peter Maas’ research activities are focused on the intersection of management, strategy, psychology, and marketing in insurance. The main research and consulting areas of Peter Maas currently comprise customer behavior along the customer journey, sharing economy, digital transformation, and new business models incl. startups.
Our team focuses key topics that are driving the transformation of the insurance industry within a dynamic environment. We always strive for taking first the customer’s perspective explicitly. We work with a broad range of theoretical approaches and empirical methods to find adequate solutions for current and future strategic challenges. The scope of our current research, practical and teaching activities comprises the following areas:
- Changing consumer behavior in insurance and other service markets
- Customer journey and value propositions in a digital world
- InsurTech: data driven business models in insurance and beyond
- Willingness to share personal data and privacy calculus
- Digital and social transformation in incumbent firms
- Mental models of customer orientation in top management teams
- Service design and customer experience in insurance
- Changing roles of insurers in health ecosystems