Our team focuses key topics that are driving the transformation of the insurance industry within a dynamic environment. We always strive for taking first the customer’s perspective explicitly. We work with a broad range of theoretical approaches and empirical methods to find adequate solutions for current and future strategic challenges. The scope of our current research, practical and teaching activities comprises the following areas:
Peter Maas is Professor of Management at the School of Management of the University of St.Gallen (HSG) and Member of the Executive Board of the Institute of Insurance Economics (I.VW-HSG). Originally, working for some years as a banker he started his studies of Economics, Management and Economic Psychology at the universities of Bochum and Cologne. During his doctoral studies he worked as a consultant and trainer in the area of behavioral economics. Overall, he looks back on more than 30 years of combined scholarly and practical experiences in management, marketing and behavioral economics in insurance and financial services.
Peter Maas’ research activities are focused on the intersection of management, strategy, psychology and marketing in insurance. The main research and consulting areas of Peter Maas currently comprise customer behavior along the customer journey, sharing economy, digital transformation, and new business models incl. startups .
Research and Consulting Areas
The team addresses practical problems by using scientific methods as well as generating research edge questions to be elaborated by creative empirical designs. In close cooperation with scientific and business partners we join forces and capabilities to create future oriented contributions.
The main research and consulting areas of Peter Maas currently comprise customer-related, channel and digital transformation topics, such as Customer Experience, Customer Journey, Customer Value, Social Media and Sharing Intangibles. Peter Maas has published in renowned scientific journals in marketing and management disciplines.
Peter Maas regularly contributes to worldwide academic conferences in his field and has been an invited moderator, panelist, and keynote speaker at various professional industry events. In addition, he served as a referee for different academic journals, mainly in the disciplines marketing, management and financial services.
Basic research in the field of risk and insurance management is a central component of our activities.
We distinguish ourselves through an internationally oriented range of continuing education courses for the insurance industry.
Our courses offer students content that promotes the exchange between research and practice.